What is the purpose of a "risk communication" strategy?

The purpose of a "risk communication" strategy is fundamentally about conveying risk information effectively to stakeholders and the public. This involves not only sharing information but doing so in a way that is understandable and actionable for diverse audiences. Effective risk communication enhances transparency, builds trust, and enables informed decision-making among various stakeholders, including the general public, policymakers, and health professionals.

Such a strategy is designed to engage with different groups, taking into account their specific needs, concerns, and levels of understanding regarding risks. By focusing on clarity, it seeks to inform these groups about potential hazards, the nature of the risks, and the measures that can be taken to mitigate them. This proactive approach is essential in public health and environmental protection contexts, where the implications of risks can have broad societal impacts.

While informing stakeholders about regulatory changes may be a part of this strategy, it narrowly focuses on a specific aspect rather than the broader goal of communication. Promoting specific health products or providing technical data exclusively to scientists does not align with the inclusive nature of risk communication, which aims to ensure that all relevant parties comprehend the risks involved and how they can respond appropriately.